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Do More 24 Delaware FAQs


General Information

What is Do More 24 Delaware?

Do More 24 Delaware is an annual 24-hour online fundraiser, powered by United Way of Delaware. This year, Do More 24 Delaware will be held on Thursday, June 1, 2017. 

Do More 24 Delaware provides an opportunity to showcase the amazing and vital work of nonprofit organizations serving our region, and taps into the nation-leading generosity of donors in our area.

When is Do More 24 Delaware?
Do More 24 Delaware begins at 12:00 AM and ends at 11:59 PM on Thursday, June 1, 2017.

Why is the fundraiser only 24 hours?
United Way of Delaware wants donors to get excited around one day of giving. We felt by making the event 24 hours, the entire community can rally and come together to give to the causes they care about the most.

Who is eligible to participate in Do More 24 Delaware?
Regional, national and local nonprofit organizations serving the state of Delaware are eligible to participate. Any organization - with the exception of churches, mosques, synagogues or temples - classified by the IRS as a 501(c)(3).

Participating national nonprofit organizations must state on their Do More 24 Delaware fundraising pages that the funds are restricted for local use and note how their monies will be used locally.

Will there be awards for participating nonprofit organizations?
Yes! We have an exciting prize structure this year that will allow all nonprofits an equal chance of winning an award. See our Awards page to learn more.

When will the award winners be notified?
United Way of Delaware will verify the award winners and announce the list on Friday, June 2, 2017.

What is the Do More 24 Delaware donation platform?
Do More 24 Delaware will be hosted by Kimbia, which has more giving day expertise than any other giving day vendor. Kimbia has everything needed to implement a successful campaign. You will notice that the Kimbia platform is user-friendly, easily customizable and reliable. The platform will provide a great way for your organization to promote your work, raise funds and engage current and potential donors.

When is the last day my organization can register for Do More 24 Delaware?
The last day to register to participate in Do More 24 Delaware is April 30, 2017.

Are there "matching" or "challenge" grants for this year's Do More 24 Delaware?
No, United Way of Delaware will not be providing matching or challenge grants. We encourage you to reach out to your donors to let them know you are interested in creating a challenge or matching grant for your organization.


Preparing for Do More 24 Delaware

Is it difficult to set up a fundraising page?
Creating a fundraising page on Do More 24 Delaware's website, run by Kimbia, is simple. United Way of Delaware will provide a webinar and step-by-step instructions on how to create a page on the site. CLICK HERE to register your nonprofit to have your own fundraising page. If you have difficulty in the setup process, you may contact our hotline at 302-573-3766 or email [email protected] for support.

Will there be a training for participating nonprofits?
Yes, United Way of Delaware will be hosting in-person training during the month of March, 2017. We will also provide a training webinar. We are finalizing the details for the trainings and we will be announcing more soon.

It is not required to participate in a training session, but highly encouraged. You will learn more about the Do More 24 Delaware awards and learn strategies for making the most of your Do More 24 Delaware page and engaging donors using social media.

Our organization is afraid participating in Do More 24 Delaware will cut into our normal donor giving.
We understand your organization's concern. Do More 24 Delaware is designed to expand your donor base, not diminish donations. Do More 24 Delaware is planned for June to avoid competing with the height of workplace campaign fundraising or end-of-year giving. By setting the date in June, we anticipate that we may attract new donor groups and more nonprofit participation in the day of giving. You can also remind your current donors that this is only a 24-hour campaign, and is not intended to replace their normal giving.

How can our nonprofit win Do More 24 Delaware awards?  
Do More 24 Delaware is designed to allow all nonprofits an equal chance of winning prizes. Before reaching out to your donors, review the prize categories and brainstorm where you believe your organization has a niche. Target the awards that you will ask your donors to help your organization to win.

How will United Way of Delaware help my nonprofit with Do More 24 Delaware?
United Way of Delaware will be actively promoting Do More 24 Delaware via social media and traditional media. We reached more than 1 million viewers through spots on Comcast Cable networks, and more than 1 million listeners through paid and live endorsements.

In addition, United Way of Delaware is offering an in-person training session and webinar, and a Nonprofit Toolkit which contains logos, messaging, posters, flyers, training materials, tutorials, and much more.

How can I get my donors excited about Do More 24 Delaware?
Help your donors to feel as if they have a stake in Do More 24 Delaware. Here are a few tips:

  • Ask donors who have social media to post about your organization's involvement during Do More 24 Delaware.
  • Determine specific donation requests and communicate them to your donors - your goals ($, # of donors, etc.). Make them feel a part of your day and, in turn, they will help you reach your goal
  • Encourage your donors to promote Do More 24 Delaware in their workplaces to increase your name recognition and support.
  • Share an organizational success story that will draw in donors and reinforce why your organization is so impactful and why their donation will contribute to that impact.


Fees and Donation Information

How much does it cost for our nonprofit to participate?
Participating in Do More 24 Delaware is completely free.

How much are the processing fees?
8% will be deducted from each donation.  In addition to software and credit card processing costs, a portion of the 8% deducted from each donation will also be granted to the United Way of Delaware to cover administrative expenses.

Why is there a fee?
Credit card transactions and the Kimbia fees average 5%.  The remaining is a small United Way of Delaware processing fee to help offset the cost of vetting nonprofits, distributing the funds, running the website and producing the media assets for the day of giving.

When will my organization receive our award money and donations?
All award money and donations will be sent to nonprofits 30 days after the event.

Who is the donor information shared with and to what capacity?
Only United Way of Delaware and the nonprofit that received the donation will receive information about a donor. United Way of Delaware will use that information to thank donors for donating during Do More 24 Delaware. The "thank you" note will be a tax deductible receipt. Donors will only be contacted by United Way of Delaware if they "opt in" to receive emails about next year's Do More 24 or if they request to receive additional information about United Way of Delaware.

Do nonprofits have to share their prospect list?
No. You will not need to share any prospective donor list or any distribution list to be used for Do More 24 Delaware outreach with United Way of Delaware.

Who receives Do More 24 Delaware donor information?
The only organizations receiving donor information are the nonprofit that received the donation and United Way of Delaware.

How is donor information protected?
No sensitive donor information will be collected, except for credit card information.


About United Way of Delaware

Founded in 1946, United Way of Delaware (UWD) works to advance the common good by focusing on the three building blocks to a good life: Education, Income and Health. UWD is engaged in a long-term strategy to eliminate the root causes of Delaware's most pressing social problems in New Castle, Kent, and Sussex counties. UWD works collectively with business, government, social service agencies, academic groups, community organizations and concerned individuals to establish positive, long-lasting solutions for today and into the future.

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